At ESG, our passion is to promote and grow POP Tennis across Europe, making it accessible to players of all ages and skill levels.
Our mission is to build an inclusive and dynamic community that fosters a love for this exhilarating sport.
We are proud to be the official POP Tennis License holder in Europe and are committed to expanding the game's reach, sharing its energy with more people across the continent.
Come join us on this exciting journey and experience the thrill of POP Tennis!
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"POP Tennis is a fantastic way to complement traditional tennis. It’s dynamic, accessible, and perfect for engaging both new and seasoned players.
By integrating POP Tennis, we can rejuvenate interest in tennis and provide a gateway for more people to enjoy the sport I love.
These two sports together can create a vibrant community, fostering a love for racket sports across all ages and skill levels."
Swedish tennis coach and former professional player. Has been ranked by the Association of Tennis Professionals as high as world No. 2, in June 2000.
POP Tennis is an exhilarating and fast-paced sport that combines the best elements of traditional tennis with a few unique and innovative twists.
With its smaller courts, making it more accessible for various spaces, softer balls that allow for longer rallies and less impact, and specially designed POP Tennis paddle rackets that enhance the playing experience, this game offers a fun, dynamic, and engaging experience for players of all ages and skill levels.
POP Tennis provides an excellent opportunity for tennis clubs, padel centers, and other sports facilities to diversify their offerings and attract a wider range of participants. So, whether you're a casual player or a competitive athlete, POP Tennis is sure to bring excitement, challenge, and endless fun to your sporting pursuits.
POP Tennis is easy to pick up and enjoy for players of all skill levels, from seasoned tennis enthusiasts to complete beginners.
While it shares many similarities with traditional tennis, the game also incorporates a few minor rule differences that add a unique twist.
To familiarize yourself with these rules and fully immerse yourself in the world of POP Tennis, be sure to visit the International POP Tennis Association page and explore the complete set of guidelines.
POP Tennis is the perfect complement for racket centers, tennis clubs, and padel centers looking to enhance and diversify their offering.
We work closely with our partners to ensure a smooth transition and provide all the necessary equipment and support to get you up and running.
ESG partners with top vendors to provide the best court solutions. Our courts are durable, safe, and high-performing, ensuring the best experience for all players.
Contact us today to learn more about our POP Tennis courts & equipment and how we can help you bring this exciting new sport to your community.
"Visit our showroom in Arvika and explore the latest in sports equipment and technology.
Manufacturers are welcome to showcase their products and clients can test things out for their initiatives. Make the most of this exciting opportunity to upgrade and diversify your offering!
Contact us to schedule a demo or discuss how we can showcase your product."
Former world No. 2 tennis star, Magnus brings his extensive experience and passion for the game to our team, helping players of all levels excel.
Ex-ice hockey pro, Jörgen leverages his sports background to drive POP Tennis growth across Europe, promoting an active lifestyle.
As the idea founder, Lars shapes our strategic direction, fostering an inclusive and engaging community for all POP Tennis enthusiasts.
Writer Andreas crafts compelling narratives, enhancing our brand’s visibility and connecting with our audience through impactful storytelling.
Entrepreneur Per Morten combines business acumen with sports knowledge, aiding in our mission to expand and succeed.
Strategic thinker Anders provides key insights and drives growth opportunities, ensuring our partners thrive in the POP Tennis landscape.
