Easy to enter
Shorter dimensions and softer balls make POP Tennis approachable for beginners, juniors, adults returning to sport, and players who want a more social first step.
Build Sports for All with POP Tennis.
ESG Sweden helps clubs, venues, and partners launch an accessible racket sport that grows participation quickly and opens the door to a broader multi-sport environment.
- Low barrier for juniors, adults, beginners, and returning players
- Better use of existing courts, event space, and off-peak hours
- Stronger community across schools, families, members, and competitors
- Clear value for clubs, venues, event organizers, and partners
Built with clubs, suppliers, and activation partners.
The Sports for All model only works when operators, suppliers, sponsors, and local partners can build something practical together. POP Tennis is how ESG Sweden starts that conversation in the real world.
Why POP Tennis is the right first move.
If you want more people playing, you need a format that feels familiar fast, fits existing space, and turns first sessions into repeat activity.
Flexible to launch
It fits existing tennis environments, multi-sport venues, and temporary activations without forcing operators into a full rebuild.
Strong enough to scale
The format is fun on day one and competitive when it grows, which gives clubs room to build coaching, leagues, events, and repeat bookings.
Best starting point
That is why POP Tennis stays the hero. It creates quick wins now while setting up the broader Sports for All opportunity over time.
Sports for All means more than one sport.
It is a practical model for modern venues: different sports can coexist, different people can find their level, and facilities can serve more use cases without losing focus.
POP Tennis is the best first activation because it is accessible, social, and fast to launch. From there, clubs and partners can grow into a broader activity ecosystem that keeps more people moving.
More players
A wider mix of accessible sports helps venues welcome families, schools, first-time players, casual visitors, and competitive users in the same environment.
Better utilization
Complementary sports create more ways to program peak and off-peak hours, add entry-level sessions, and keep courts and spaces active through more of the week.
Stronger business
A broader model creates more value for sponsors, event partners, and suppliers through activations, equipment sales, community days, and long-term member growth.
How it works for clubs and facilities.
ESG Sweden helps operators move from idea to active play without turning the rollout into a long internal project.
01
Start with POP Tennis
Use existing courts, flexible space, or underused hours to launch a format people can understand and enjoy quickly.
02
Program for different audiences
Combine first-play sessions, family activity, school access, leagues, demos, and partner moments so the format serves more than one audience.
03
Grow into Sports for All
Use the momentum to shape a broader accessible-sport environment where complementary formats can sit side by side and keep participation moving.
The result is lower barriers to first play, higher utilization, stronger community, and a more modern commercial offer for the facility.
European POP Tennis Championship
From June 25–28, Arvika, Sweden will host the European POP Tennis Championships, welcoming players and visitors from across Europe for four days of high-level competition and summer atmosphere. The event takes place at Arvika Idrottscenter.
The championship will feature players from across Europe, including confirmed participants from Italy, with interest from France and Serbia. Swedish players are offered a unique opportunity to compete in a European Championship on home soil.
We are proud to welcome Carlsberg and Pepsi as beverage partners, with more partners joining. Companies interested in visibility during the event or in supporting the Sport for All concept are invited to get in touch.
The POP Tennis European Championship in Arvika is a celebration of sport, inclusion, and international community.
What ESG Sweden delivers.
We help partners launch POP Tennis now and build a broader Sports for All platform over time.
POP Tennis launch planning
Launch-ready support for clubs, racket centers, municipalities, and event operators that want a clear route from idea to active play.
Equipment and setup
Paddles, balls, nets, and the practical accessories needed for first play, with a dedicated route for larger equipment conversations.
Explore equipmentEvents and demos
Demo days, partner activations, championship tie-ins, and visitor-facing events that make the format visible and easy to experience.
Sports for All development
Commercial guidance for turning POP Tennis into the first step of a broader accessible-sport environment that works harder for the facility.
Start with POP Tennis. Build toward Sports for All.
If you run a club, venue, municipality, event, or brand partnership, ESG Sweden can help you define the right first activation and the longer-term model around it.
Ask about POP Tennis launches, equipment packages, demos, event partnerships, and Sports for All planning.
General contact: contact@esgsweden.com
Equipment inquiries: lars.mansson@esgsweden.com
Phone: +46 70 736 05 34
For France and Belgium, ESG Sweden directs inquiries to partner POP Tennis by salon.tennis.