Official POP Tennis Partner

At ESG, our passion is to promote and grow POP Tennis across Europe, making it accessible to players of all ages and skill levels.

Our mission is to build an inclusive and dynamic community that fosters a love for this exhilarating sport.

We are proud to be the official POP Tennis License holder in Europe and are committed to expanding the game's reach, sharing its energy with more people across the continent.

Come join us on this exciting journey and experience the thrill of POP Tennis!

Contact us
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"Discover the Future of POP Tennis"

"By partnering with top companies in sports, media, and wellness, we’re building a strong foundation for POP Tennis. These collaborations bring the best resources, cutting-edge equipment, and exceptional experiences to our players.
Our partners are crucial for building high-quality courts and providing essential gear, driving the sport's success.

I love POP Tennis for its dynamic and inclusive nature. Together, we're elevating the sport, expanding its reach, and making a lasting, positive impact on everyone who plays."

Magnus Norman

Swedish tennis coach and former professional player. Has been ranked by the Association of Tennis Professionals as high as world No. 2, in June 2000.

About POP Tennis

POP Tennis is an exhilarating and fast-paced sport that combines the best elements of traditional tennis with a few unique and innovative twists.

With its smaller courts, making it more accessible for various spaces, softer balls that allow for longer rallies and less impact, and specially designed POP Tennis paddle rackets that enhance the playing experience, this game offers a fun, dynamic, and engaging experience for players of all ages and skill levels.

POP Tennis provides an excellent opportunity for tennis clubs, padel centers, and other sports facilities to diversify their offerings and attract a wider range of participants. So, whether you're a casual player or a competitive athlete, POP Tennis is sure to bring excitement, challenge, and endless fun to your sporting pursuits.

Learn more

How to play

POP Tennis is easy to pick up and enjoy for players of all skill levels, from seasoned tennis enthusiasts to complete beginners.

While it shares many similarities with traditional tennis, the game also incorporates a few minor rule differences that add a unique twist.

To familiarize yourself with these rules and fully immerse yourself in the world of POP Tennis, be sure to visit the International POP Tennis Association page and explore the complete set of guidelines.

Learn more

Our Offering

POP Tennis is the perfect complement for racket centers, tennis clubs, and padel centers looking to enhance and diversify their offering.
We work closely with our partners to ensure a smooth transition and provide all the necessary equipment and support to get you up and running.


ESG partners with top vendors to provide the best court solutions. Our courts are durable, safe, and high-performing, ensuring the best experience for all players.


We provide everything you need to start playing POP Tennis. Our equipment includes high-quality POP Tennis nets, balls, rackets, and all other necessary accessories.


For padel centers looking to transition courts to POP Tennis, we offer court conversion services at competitive prices.

Contact us today to learn more about our POP Tennis courts & equipment and how we can help you bring this exciting new sport to your community.

Team section

Our diverse and passionate team is comprised of individuals with backgrounds in professional sports, writing, entrepreneurship, and visionary thinking. Together, we are dedicated to promoting and growing POP Tennis throughout Europe, providing the best possible experience for everyone involved.

Magnus Norman
POP Tennis Ambassador

Former tennis star Magnus Norman brings experience and game knowledge to the team. He's dedicated to helping players of all skill levels improve and develop a love for the game.

Jörgen Jönsson
Co-Founder - CEO
POP Tennis Ambassador

Jörgen Jönsson, a former ice hockey pro, offers a unique perspective. With a strong sports background, he's committed to promoting and growing POP Tennis in Europe.

Lars Månsson
Co-Founder - Sales

Idea founder Lars Månsson drives the organization's direction and is dedicated to creating a fun, inclusive community for POP Tennis players of all ages and levels.

Andreas Slätt
Co-Founder - Brand & Sales

Writer Andreas Slätt brings creativity and strong communication skills, crafting compelling stories that showcase POP Tennis.

Per Morten Karlsen
Co-Founder - Sales

Entrepreneur Per Morten Karlsen possesses a mix of business and sports knowledge, making him a valuable asset in helping companies grow and succeed.

Anders Månsson
Business Advisor

Strategic advisor Anders provides valuable insights, driving growth for partners and creating new opportunities in the field.

Our team of experts will be more than happy to assist you in any way we can. From answering questions to providing guidance and resources, we are dedicated to helping you get started on your POP Tennis journey.